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Honeywell (AlliedSignal)
Large Company
September 3,
1999
To Whom It May
Concern:
In my position, I am
constantly barraged by new business development practitioners. I, along with colleagues, have
benchmarked many of them, including several of the traditional
ãstage-gateä approaches. Most
do not offer anything compelling, so we have not engaged them. However, we have chosen to use
WinOvationsSM services on several occasions. WinOvations provides unique
benefits including:
ãGut-Level
Business Screenä
Their ãgut-level
screenä is a simple, powerful and unique concept. Weâve used it to help us quickly
assess the fit of key projects within the organization. This allows us to more quickly
decide how to best commercialize the opportunity. If the project fits our top
managementâs ãgut-level screen,ä then it warrants additional internal
development. If it does not
fit, then it more quickly becomes a candidate for joint venturing,
licensing or divestiture, before we have wasted significant time and
resources.
Risk
Reduction:
WinOvationsâ approach
helps us to determine if our starting ideas are the best way in the world
for our customers to get their job done. The WinOvations system is highly
adept at ãmorphingä projects from their starting concepts, into new ideas
better meeting customer needs.
Such projects then have exceptionally high odds of success and
value. Their quantified
approach represents more than a six-sigma improvement in profitability and
speed, when viewed from the portfolio perspective, vs. traditional
staged-gate approaches, because their results are much more
accurate.
Delivery of Business
Plans that Make Money:
WinOvations combines
creativity with a high degree of business discipline. After creatively ãmorphingä the
starting concept a time or two, we ended up with winning business plans
that fully identified over $100 million per year in new sales
potential. The opportunities
have exceptionally high profit potential with the likelihood of developing
into several hundred million dollars per year businesses. As a result of their work, we know
specific directions to focus the project. We know the costs of the best
competitors in the world, and how to beat them, by better meeting
customersâ spoken and unspoken needs.
We have used
WinOvationsâ approach with confidence to redirect significant resources in
our portfolio of new business development projects, with great
effect.
Sincerely,
Meade
Rudasill
Vice
President and General
Manager |
