is President of
WinOvationsSM, Inc., founded in 1995
and specializing in the early stages of new business development (NBD).
Prior to this he worked 21 years in The Dow Chemical Company, where he
helped successfully launch Insite?metallocene polyolefin catalyst
technology, and was Innovations Manager in Corporate Ventures. He received
his MBA from Central Michigan University, and BA in Chemistry and Biology
from Albion College, summa cum laude.
He has taught graduate and corporate
courses, spoken and published extensively on NBD in the Journal of
Product Innovations and Management (JPIM), Visions,
Research·Technology Management, the PDMA (Product Development and
Management Association) International Research Proceedings, the
Great Lakes Chapter of the PDMA/SAE International, The Project
Management Institute, The American Creativity Association,
The Journal of the Adhesive and Sealant Council, the Chemical
Management and Resources Association, the Commercial Development
and Marketing Association, the Industrial Research Institute,
the European Chemical Market Research Association, and at the
Technology Transfer and Innovation (TTI ?9) Conference in Melbourne,
Australia. WinOvations?/i> 1999 article in JPIM was selected as the
“Outsanding Research Paper?by the PDMA, and his “universal success curve?
for NBD has been published in The Economist.
His July 2003 article published in
Visions - in conjunction with Central Michigan University and Dow
Chemical - describes how one R&D group in Dow was able to quickly make its
culture more innovative and effective. They quadrupled both speed to
market, and the percentage of
sales-from-new-products-less-than-five-years-old. They created over 12
major new product lines within their portfolio, adding over $3 billion in
value. They were selected as the “Outstanding Corporate Innovator?by the
PDMA in October 2003.
Greg Stevens was recently chosen as
“Entrepreneur of the Year?by the College of Business Administration at
Central Michigan University.
He can be reached at WinOvations, Inc.,
4850 Rivers Edge Drive, Suite 1200, Mt. Pleasant, MI 48858, at
1-989-779-7790; FAX: 1-309-276-7920; e-mail address:
Additional information including key articles is available at