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Dow Chemical
(Fabricated Products)
Portfolio
Analysis
Acquisition Analysis and Strategy
December 2000
The Dow Chemical Company
Fabricated Products Division
200 Larkin Center
Midland MI
TO WHOM IT MAY CONCERN
Fabricated Products is a Global Business Unit of The Dow Chemical
Company, manufacturing a wide range of polymeric foam and film products
for use in the Building & Construction, Automotive, Specialty
Packaging and other industries, with a global turnover in excess of $800
million.
WinOvations has provided an excellent service in support of our new
business growth efforts over the last 16 months, for both internal
developments and in targeting acquisitions. Initially we asked
WinOvations to assess eight projects in various stages of development.
Their methodology provides powerful tools for managing and prioritizing
a New Business Development (NBD) portfolio and provided significant new
insights into these projects. As a result, we not only confirmed several
major breakthrough opportunities, but also clarified the work programs
required to bring them through development.
Subsequently WinOvations analyzed two of these breakthrough projects
in detail. As a result of their work we were able to move forward on one
major new technology development with a market potential well in excess
of $100 million and to confirm an acquisition strategy for a target
company. Their definition and modeling of the cost performance of
competitive process systems used in the Market is exceptional and
provides clear guidance during the early stages of development.
John Schaw
Vice President
Fabricated Products Division
The Dow Chemical Company
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